Keyword Domination

My focus has been on keywords. Had I been more thorough and patient, I would have done this research earlier in the creation of my website. It really is not all that fun though. Keywords remind me of 11th grade English for some reason.

You can not be successful without proper keyword domination though. You have to find the keywords that others are searching for and place your site into those keywords. You do this by using those keywords in your content and titles, by creating html tags with the keywords and embedding them in your site and if you choose to purchase ads you use these same keywords.

It is pretty easy to come up with keywords. The challenge is to find keywords that people are using for searches, but fewer webmasters are using. Some keywords are just so dominated that as a small guy on the scene, you really don't have much hope getting a high page rank.

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Sticktoitiveness

If you do not quit, you can not fail. Every day I spend hours reading and learning from the greats of internet marketing. Mostly I am getting my information for free, but when it is recommended enough by those I trust, I pay for a class or ebook. One theme all the successful internet marketers share is, you can not give up. You may need to adapt and throw out some bad techniques and replace them with good, but never quit.

There are several things working against me. My site is not very SEO friendly and because it is so complex and designed by another company, there is not a whole lot that I can do about it. My mission is a complex one as well. I am marketing to a broad range of people. I started out with no head start. I knew nothing. All of these things are contributing to a slow start.

I finally have a working strategy though. Article marketing, blogs and SEO strategies are my focus right now. I am also starting to dive into the Social Marketing networks.

Monetization has become a focus for me. While I am building my network, it would be fun to have some extra income coming in.

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Bum Marketing

Today I finished up my first Squidoo page. I have learned that Squidoo can be a big part of a free marketing campaign (bum marketing). It was time consuming, but I hoping that it will be worth the effort.

One great thing about creating links is that they won't be fading. This Squidoo page should be a around for a long time.

In addition to the Squidoo page, I am beginning to add pictures to my blog. They definitely add something extra to the text and apparently Google gets happy when you add them. I need to look into whether or not you have to have tags on them of some sort. I am pretty sure that you do, I don't think that Google can read images. One more thing to learn.

It is a good thing that I enjoy the process.

Here is a link to my Squidoo lens. Click here. The hands are a picture from my lens.

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Copywriting - A New Priority

There is no doubt that copywriting is important. I wish it wasn't so. Wouldn't it be nice to just plop down some words and say,"done." I admit that copywriting has not been a major focus for me as of yet. Much of my time has been spent learning how to create and maintain a website, establishing basic business techniques and beginning to dive in to internet marketing.

Yesterday I spent most of my day reworking pages on my website and email system to reflect the fact that I am getting rid of my free trial. It was a great opportunity to brush up my copywriting skills. I think that I made some headway, but copywriting is something that one has to keep improving on.

First I have begun to test everything I write by the question "so what?" If I can't come up with a good answer for that question and fast then I am going to rewrite until I do. Secondly I am focusing my copy to pressure someone with fear, greed, guilt, exclusivity, anger, salvation or flattery. These are the pressure points that provoke action.






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No More Mister Nice Girl

Okay, that is it. I have had enough. My learning curve has been pretty quick. I read fast and I am open to learning from those that have gone before me and been successful. When I make a decision, I act quickly and decisively. No playing around.

When it comes down to it, it is all about the niche. Who are you appealing too? I thought it was Christians. I was wrong. My niche is serious Christians, those in business and those who are consumers. People who really are committed to using their resources to advance the kingdom of God.

I have been playing around with encouragement and feel good support. I have offered freebies out the wazoo. (is that a real word?) I don't have time to motivate the soft Christian to do the right thing. My target is the Christian that is already committed to the idea of supporting Christian businesses...and only needs a quick and easy way to do it.

Free trials are gone. Pony up my Christian friend.

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Kaizening Proverbs 31 List

Today's theme on all of my blogs has been Kaizen. The Japanese use this term to define continuous improvement in an orderly and gradual manner. I have encouraged my business moms and stay at home moms to apply this idea to their homes and businesses. To put my money where my mouth is....How will I apply this to Proverbs 31 List?

The term grabbed my imagination and attention because God has already been "discussing" this with me. My nature is one of a creative, deep thinking. Like most "artists," I work in fits and starts when I feel inspired. Not that there is anything wrong with it, but working in an artistic style is not very conducive to being responsive to customer needs or internet marketing. These things have to be done everyday.

So to help my everyday work schedule, I have started a journal to house my various "to do" lists. I am prioritizing my marketing methods and I will be submitting articles everyday and submitting my blogs to blog rolls everyday. I will chip away at the mountain one swing of the hammer at a time.


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Work you love is still work

Deep in all of our hearts (at least most of us) we really just want to win the lottery. It would have been nice to be born a Paris Hilton with all luxury, no worries, and no real responsibility. I am certainly one of those people who hate work. It is not that I can't find satisfaction in a job well done. I would never turn down a life full of parties, vacations, rest and play.

Even though I love my new business. I appreciate the fact that I can stay home and work in my pajamas. It is still just work. Sometimes I just have to make myself get on the computer and do the things that need to be done. Self motivation is the hardest type to come by and the hardest to sustain.


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