Showing posts with label moms. Show all posts
Showing posts with label moms. Show all posts

Monday, August 11, 2008

Bum Marketing


Today I finished up my first Squidoo page. I have learned that Squidoo can be a big part of a free marketing campaign (bum marketing). It was time consuming, but I hoping that it will be worth the effort.

One great thing about creating links is that they won't be fading. This Squidoo page should be a around for a long time.

In addition to the Squidoo page, I am beginning to add pictures to my blog. They definitely add something extra to the text and apparently Google gets happy when you add them. I need to look into whether or not you have to have tags on them of some sort. I am pretty sure that you do, I don't think that Google can read images. One more thing to learn.

It is a good thing that I enjoy the process.

Here is a link to my Squidoo lens. Click here. The hands are a picture from my lens.



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Saturday, August 9, 2008

Copywriting - A New Priority

There is no doubt that copywriting is important. I wish it wasn't so. Wouldn't it be nice to just plop down some words and say,"done." I admit that copywriting has not been a major focus for me as of yet. Much of my time has been spent learning how to create and maintain a website, establishing basic business techniques and beginning to dive in to internet marketing.

Yesterday I spent most of my day reworking pages on my website and email system to reflect the fact that I am getting rid of my free trial. It was a great opportunity to brush up my copywriting skills. I think that I made some headway, but copywriting is something that one has to keep improving on.

First I have begun to test everything I write by the question "so what?" If I can't come up with a good answer for that question and fast then I am going to rewrite until I do. Secondly I am focusing my copy to pressure someone with fear, greed, guilt, exclusivity, anger, salvation or flattery. These are the pressure points that provoke action.






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Friday, August 8, 2008

No More Mister Nice Girl

Okay, that is it. I have had enough. My learning curve has been pretty quick. I read fast and I am open to learning from those that have gone before me and been successful. When I make a decision, I act quickly and decisively. No playing around.

When it comes down to it, it is all about the niche. Who are you appealing too? I thought it was Christians. I was wrong. My niche is serious Christians, those in business and those who are consumers. People who really are committed to using their resources to advance the kingdom of God.

I have been playing around with encouragement and feel good support. I have offered freebies out the wazoo. (is that a real word?) I don't have time to motivate the soft Christian to do the right thing. My target is the Christian that is already committed to the idea of supporting Christian businesses...and only needs a quick and easy way to do it.

Free trials are gone. Pony up my Christian friend.

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Thursday, August 7, 2008

Kaizening Proverbs 31 List

Today's theme on all of my blogs has been Kaizen. The Japanese use this term to define continuous improvement in an orderly and gradual manner. I have encouraged my business moms and stay at home moms to apply this idea to their homes and businesses. To put my money where my mouth is....How will I apply this to Proverbs 31 List?

The term grabbed my imagination and attention because God has already been "discussing" this with me. My nature is one of a creative, deep thinking. Like most "artists," I work in fits and starts when I feel inspired. Not that there is anything wrong with it, but working in an artistic style is not very conducive to being responsive to customer needs or internet marketing. These things have to be done everyday.

So to help my everyday work schedule, I have started a journal to house my various "to do" lists. I am prioritizing my marketing methods and I will be submitting articles everyday and submitting my blogs to blog rolls everyday. I will chip away at the mountain one swing of the hammer at a time.


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Wednesday, August 6, 2008

Work you love is still work

Deep in all of our hearts (at least most of us) we really just want to win the lottery. It would have been nice to be born a Paris Hilton with all luxury, no worries, and no real responsibility. I am certainly one of those people who hate work. It is not that I can't find satisfaction in a job well done. I would never turn down a life full of parties, vacations, rest and play.

Even though I love my new business. I appreciate the fact that I can stay home and work in my pajamas. It is still just work. Sometimes I just have to make myself get on the computer and do the things that need to be done. Self motivation is the hardest type to come by and the hardest to sustain.


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Tuesday, August 5, 2008

The Need for Stay at Home Work

Before the modernization of culture, families ran farms or stores. Children grew up in the family work environment and were usually trained in that family skill. It was a beautiful system for the parent and child relationship, but it did have its limitations for the advancement of technology and progress.

As men headed off into a work force away from their families. Women inherited all the child rearing duties and often lost influence over tasks beyond their home.

Women have a need to be productive and useful in society beyond the walls of their home, although many feel that their primary duty and ministry is to their children. Every woman has gifts and talents that ache to be let loose on the world.

The internet is in many ways a blessing to these women. It provides an outlet to the world and a place for women to use thier skills and showcase their talents. If a woman can fins a way to bring additional income into her family in the process, then the internet becomes more than a blessing.....it becomes a miracle in her life.


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