Copywriting - A New Priority

There is no doubt that copywriting is important. I wish it wasn't so. Wouldn't it be nice to just plop down some words and say,"done." I admit that copywriting has not been a major focus for me as of yet. Much of my time has been spent learning how to create and maintain a website, establishing basic business techniques and beginning to dive in to internet marketing.

Yesterday I spent most of my day reworking pages on my website and email system to reflect the fact that I am getting rid of my free trial. It was a great opportunity to brush up my copywriting skills. I think that I made some headway, but copywriting is something that one has to keep improving on.

First I have begun to test everything I write by the question "so what?" If I can't come up with a good answer for that question and fast then I am going to rewrite until I do. Secondly I am focusing my copy to pressure someone with fear, greed, guilt, exclusivity, anger, salvation or flattery. These are the pressure points that provoke action.






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