Pareto Focus

Pareto was a philosopher that identified the 80/20 rule. He realized that 80% of your results come from 20% of your work. It makes a whole lot of sense then to focus in on that 2o%.

I have had a moment of clarity over the weekend. My failure so far has been to convince people to use my service at a cost. I have had no problem finding businesses to sign up for the free trial. I need to figure out how to convert those people to customers.

The second thing that I need to focus on is growing my list of Christian shoppers. If this is there then the business owners I want to put on my list will follow me as if I were the Pied Piper.

I have brainstormed ideas. Now I just need to determine which strategy to apply first. What of my 20% will be the most effective (hence 20% of 20%.)

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The World Wide Web and Super Target

When I walk into a Super Target my brain goes gooey and I start weaving without purpose down the aisles. I try to stay focused (really I do!) ...I even bring a list, but it is honestly all too much. Too much color...to many bargains....and you can forget about me bypassing the dollar spot.

I have found that carving out a space in the world wide web is a lot like staying focused on my list in Target. There are so many ways to promote and market your business that it is difficult to find the right place to start.

Right now I am hoping that just like a beautiful bargain on the Target shelves that I am found by wandering ladies who are also not focused. My long term plan has to do with men though....they will keep you from lolligaging around. I have located a wonderful source full of focused men (and to be fair women) who really know how to market the web. Just like my husbans keeps me to the point when he comes along on target excursions, I am confident that my male mentors will keep me heading directly to the check out counter.

To get serious about marketing and promotion check out my men (and women) at:
http://www.warriorforrums.com/



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